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How to Prepare a Perfume RFQ Brief

Use the copyable RFQ fields for a first project inquiry. Include product format, target market, quantity, packaging and timing; mark undecided choices as not sure. Buyer targets require review and are not confirmed prices or delivery commitments.

Published 8 min read
How to Prepare a Perfume RFQ Brief guide cover

Quick Answer

Quick Summary

Use the copyable RFQ fields for a first project inquiry. Include product format, target market, quantity, packaging and timing; mark undecided choices as not sure. Buyer targets require review and are not confirmed prices or delivery commitments.

Key Takeaways

  • Core RFQ details
  • Copyable first-inquiry RFQ worksheet
  • Helpful attachments
  • Common mistakes

Use this short RFQ worksheet for your first perfume project inquiry. Record what is decided and mark open choices as “not sure”. The aim is to give the manufacturer a clear scope to review, not to turn buyer targets into a confirmed price or delivery promise.

Core RFQ details

Include product type, target market, quantity range, scent direction, bottle size, packaging reference, budget range, and launch timeline.

Copyable first-inquiry RFQ worksheet

Use this worksheet to describe an OEM/ODM project for your brand. Fill in what you know and write “not sure” where a choice is still open. Requested quantities, budgets and dates are buyer targets for review, not a confirmed quotation or production commitment.

“Core” marks the fields to answer for an initial review of this worksheet; write “not sure” if a choice is undecided. Optional details can follow as the project develops. These worksheet labels do not change the required fields in the online inquiry form.

Core project information

  • Brand or project name: ____________________
  • Buyer contact name and business email: ____________________
  • Target country or countries: ____________________
  • Sales channel or intended use: ____________________
  • Product format requested, or not sure: ____________________
  • Number of fragrance directions: ____________________
  • Requested total order quantity in bottles, or not sure: ____________________
  • Desired arrival date and destination, or not sure: ____________________
  • Which parts of the project are already decided: ____________________

Product lines

Repeat this section for each fragrance and size combination. A requested quantity for a line is not a stated minimum order quantity.

  • Buyer line or SKU reference: ____________________
  • Fragrance direction and intended use: ____________________
  • Desired fill volume in mL: ____________________
  • Requested number of bottles for this line: ____________________
  • Application format and closure preference, or not sure: ____________________
  • Bottle, decoration, label and outer-box preferences: ____________________
  • Shared components with another line, if proposed: ____________________
  • Requirements still to be reviewed: ____________________

Optional commercial and development details

  • Budget amount and currency: ____________________
  • Budget basis, such as total project or per finished bottle: ____________________
  • Items the budget should include or exclude: ____________________
  • Delivery location and requested trade term, if known: ____________________
  • Existing artwork or packaging design status: ____________________
  • Desired fragrance characteristics: ____________________
  • Characteristics to avoid: ____________________
  • Desired sample evaluation method and acceptance criteria, to agree: ____________________
  • Person responsible for sample feedback and approval: ____________________
  • Questions about formula use rights, exclusivity or confidentiality: ____________________

Describe the effect you want from the fragrance. Use the aroma brief module to organize sensory references, desired differences and evaluation criteria alongside this RFQ. Formula adjustments and their suitability need technical review. Use a non-sensitive project summary first; agree any confidential file-sharing arrangements separately.

Information to confirm before a quotation

Missing volume or quantity affects the unit basis. Packaging choices affect the component scope. Missing destination or delivery terms leaves transport responsibilities unclear. A requested date needs review against project stages and approvals. Record unresolved points below rather than treating an estimate as an agreed term.

  • Unresolved information: ____________________
  • Who will supply or review it: ____________________
  • Review date: ____________________

Completed illustrative brief — fictional project, not a customer record or quotation

Every choice and amount below is an invented buyer request for learning how to complete the worksheet. It is not an approved formula, available component, accepted order or factory price. Replace it with your own information before contacting the team.

Worksheet fieldCompleted fictional entry
Project and contactProject Cedar Window; buyer project lead. No real name or email is included in this anonymous example. An actual inquiry needs the buyer’s business contact details through the contact form.
Country and channelUnited States; proposed brand-owned online store. Market access and labeling require a separate review.
Product format and fragrance countOne skin-applied perfume spray direction, with fresh citrus and dry woody sensory targets. Carrier, concentration and complete formula are not sure and need technical review; note names do not specify ingredients.
Total quantity and line1,000 bottles requested, all assigned to illustrative line CW-01. This is not approval of the project, its components or any split-SKU allocation.
Fill volume and application50 mL requested target fill; pump spray. Exact bottle, neck, pump output and closure are not sure and must be proposed and checked together.
Bottle, decoration, label and boxRequest a clear-glass bottle reference, applied paper label and one folding carton per bottle. No decoration tooling selected. These are preferences, not confirmed available parts.
Shared componentsNot applicable to this one-line request. A later travel size would be a separate option to assess rather than an included component.
Decided versus openBuyer brief decides one proposed market, one scent direction and the requested count. Formula, compatibility, component codes, artwork and commercial terms remain open.
Budget amount, currency and basisUSD 12,000 is a fictional total-project spending target, not a quote or feasibility assessment. Ask to itemize development/sample work, contents, filling, bottle/pump, label and carton; price freight, taxes, external services and any tooling separately before comparing the total with this target.
Destination, trade term and dateRequested arrival in Los Angeles, California; exact receiving address and trade term not sure. No committed arrival or launch date. Ask for an achievable schedule only after scope, approvals and transport responsibilities are agreed.
Artwork statusConcept wording only. Obtain the selected component dimensions and approved label requirements before commissioning final artwork.
Fragrance preferences and exclusionsCompare citrus brightness and woody dryness; avoid a sharp opening and excessive sweetness as subjective buyer preferences. No lasting-hours or therapeutic claim is requested.
Sample evaluation and approvalRequest coded comparison samples with the proposed formula and package versions. Agree safe evaluation instructions, comparison conditions and acceptance criteria before testing. Buyer project lead consolidates feedback; technical and market-specific reviewers assess their respective requirements.
Rights and confidential informationAsk which formula-use rights and artwork ownership terms are offered, whether exclusivity is available, and which files need an agreed confidentiality arrangement. No rights or exclusivity are presumed.
Unresolved items, owner and next reviewBuyer supplies final destination, contact and budget inclusions. Manufacturer is asked to propose component references and development scope; relevant reviewers assess compatibility, documents and intended claims. Set the next review date after these parties confirm availability; it is not yet scheduled.

If volume or quantity is removed, the quote lacks a unit basis. If the bottle, pump or carton is undecided, show separate component assumptions rather than a final pack price. Without destination and trade terms, transport and tax allocation cannot be compared. Without artwork, test scope and approval dates, any schedule remains provisional. The completed example makes these open items visible instead of pretending they have been approved.

Compact copyable message

The contact message field has a 2,000-character limit. Copy only the compact example below, replace its fictional choices and enter your own contact details in the separate form fields. Keep your edited message within the displayed limit; use the longer table above for planning, rather than pasting the entire article.

FICTIONAL EXAMPLE — replace before sending; not a quote or approved order.
Project: Cedar Window. Contact: enter your own name/email in the form fields.
Market/channel: USA, brand online store.
Format: skin perfume spray; carrier and concentration not sure.
Line CW-01: one citrus/woody scent, 50 mL target, 1,000 bottles requested. No split-SKU approval assumed.
Pack: clear glass, pump spray, paper label, one folding carton per bottle; component codes, neck/pump fit and availability not sure. No shared second line or travel pack included.
Scent goals: bright citrus/dry wood; avoid a sharp opening or excess sweetness. Notes are sensory targets, not ingredients or performance claims.
Budget: fictional USD 12,000 total-project target. Itemize development/samples, contents/filling and pack; quote freight, tax, external services and tooling separately. Feasibility not confirmed.
Delivery: Los Angeles, USA; exact address/trade term not sure. Arrival/launch date to agree after scope and approvals; no fixed delivery promise.
Artwork: concept only; dimensions/label review pending.
Samples: request coded formula/package versions; agree safe comparison conditions and acceptance criteria. Buyer lead consolidates feedback; relevant specialists review technical/market requirements.
Rights: confirm formula use, artwork, exclusivity and confidentiality in the agreement.
Open actions: buyer supplies address/contact/budget inclusions; manufacturer proposes components/scope; reviewers assess compatibility and documents. Next review date to agree.

Confirmed Laeyo planning terms

Laeyo works with B2B brands on OEM/ODM fragrance projects. Product references are development references; Laeyo does not offer its own retail brand or off-the-shelf fragrance stock.

Perfume bulk orders start at 1,000 bottles. This is not a stated minimum for every SKU, fragrance or other product format. Line quantities and final project requirements need review.

Sample R&D takes approximately three days, excluding customer communication, confirmation waiting and shipping. This is not a dispatch or delivery promise. Sample fees are fully credited against bulk orders of at least 1,000 bottles.

Sales contact: [email protected]

WhatsApp: +85269176570

How to mark an undecided field

For an undecided closure, write “not sure; please discuss suitable options” rather than inventing a specification. For a target date, identify whether it is a launch date or requested arrival date and give the destination. These are field-entry examples, not a completed customer brief or a production commitment.

This page is the short first-inquiry entry. A later, detailed project review can cover each line’s approvals and unresolved requirements. Submit the completed fields through the project inquiry page; the worksheet itself is not a submission form.

Helpful attachments

Packaging references, competitor examples, artwork direction, carton requirements, and document requests help clarify the project.

Common mistakes

Avoid vague messages that only ask for price without quantity, packaging, market, or product format.

Next step

Use the contact page to send a structured fragrance brief.

Next buyer action

Before requesting a quote, prepare your product type, target market, estimated quantity, packaging reference, budget range, and launch timeline so the project can be reviewed efficiently.

Project Discussion

Planning a Private Label Fragrance Project?

Share your product type, market, scent direction, packaging idea, quantity, destination, timing, and document needs for project-specific review.

Sampling Process

How to Get Your Samples in 4 Steps

Custom sample development for B2B brand OEM/ODM projects, with scope, fees, and timing confirmed before work begins.

  1. Contact Us

    We support B2B brand OEM/ODM projects only, with no own-brand retail products or off-the-shelf stock. Perfume bulk orders start at 1,000 bottles. Contact us to discuss your requirements, budget, and sample development scope.

  2. Share Your Requirements

    Share your requirements and expectations, including performance, texture, scent, color, ingredient preferences, packaging, and target market. We will provide an initial consultation and tailored recommendations.

  3. Pay Sample & Shipping Fees

    Sample and shipping fees are confirmed before work begins. The sample fee is fully credited toward a bulk order of at least 1,000 bottles. Pricing varies by item, quantity, and shipping destination.

  4. Receive, Test & Review

    Sample R&D takes approximately 3 days, excluding time spent on client communication and waiting for confirmation, as well as shipping time. Dispatch and delivery timing are confirmed separately. After you receive and test the samples, we will review your feedback and discuss the next steps.